There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!
People don't want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…
- HVAC – Not Maintaining vs Bad Quality
- Food – Not Eating Healthy vs Hidden Ingredients
- Money – Not Working Hard Enough – Not Knowing The Secrets
You need to help people become three things…
- Authenticity – Admit they have a problem
- Actionable – Do something to solve their issue
- Accountable – Let others know how and why they decided to act
In this episode, we will discuss how you can compel an audience to buy and become stark raving fans about you and your business… and it does not involve the harming of any animals!