I believe that one of the fundamentals of running a business is creating and managing your own website. If you use a free service like Squarespace, Wix, and others, you may have a website, but you don't have an asset. An asset is something you OWN and you can move to a new location and repurpose at will. Free and closed-loop systems, like those mentioned above, have one goal and that is to keep you locked into their platform. And if you want to add functions chances are you will have to pay.
I have had some experience with website development, and hosting (over 20 years since I made my first one), and all I can tell you is that things change, and change is happening at an accelerated pace today!
Here are the 5 core things I want you to think about when creating web assets and owning them…
- Domain Names – How you are found
- Hosting Platforms – Where your files are hosted
- SSL Certificates – Getting found better on the web
- WordPress Website Platform – Why It's important
- Maintenance and Updates – Protecting you ass-ets!
In this episode, I will share some cautionary tales and some advice that I think will help you better understand why choices in website hosting an platforms can have consequences, and you HAVE TO OWN IT!