Many people try to create marketing plans but lack a strategy to execute it successfully. A Strategy is – a plan of action or policy designed to achieve a major or overall aim. That is why I subscribe to the Ready, Fire, Aim method of marketing.
There are only two ways to get traffic back to your own properties (website), pay for it, or earn it. Starting Facebook or Google ads may be a tactic, but without a strategy, it can become a business money pit with limited results.
You have to ask yourself what you expect from these ads:
- Where Do You Want Them To Go?
- What Do You Want Them To Do?
- What Should They?
In this episode, we will discuss how to create a profitable marketing strategy and go from being a Wantrepreneur to an Entrepreneur!