Marketing is the process of composing brand messages, delivering those messages, and measuring those results. A strategy is a bit more complex. It has multiple angles and can have multiple goals depending on what you want to achieve.
Most strategies are built around generating sales (which is good), but often people try to bypass the process taking the time to tell your story or convince people to stay in the loop until they are READY to make a purchase from you.
There are three major strategy functions…
Take Action – Get To The Buy Now Button
Want More Information – Want To Be Convinced
Stay In The Loop – Email Marketing
Sometimes you may have to work a strategy that reverses that order first to achieve your end goals of making sales.
In this episode, we will discuss three types of campaigns and how you can enact a strategy for each. These include Sales, Brand Awareness, and Public Relations.