LinkedIn is the business to business social network. But many people spend very little time on the platform. Why? It's often one of two reasons… Either they don't know how to effectively use it, or they fear the dreaded “Connect & Pitch” that some many people employ looking for business. Relationships take time. Relationships take work. So why are people teaching the “Easy Button” approach to using Linkedin?
There are steps, that when taken, can lead to long term and meaningful relationships that can promote and lead to business. Part of the process includes:
- Know Your Niche
- Know Their Needs & Wants
- Connect Up
- Send a Generic Message
- Ask Permission To Email
In this episode, we will explore how to use emotional intelligence to start to build lasting relationships, find good targeted prospects, and generate new sales opportunities.