I had the pleasure of meeting with a new client and their social media team. They wanted to boost engagement on their social media to boost sales. They looked puzzled when I started talking websites and emails? Social media can often be the bright shiny object that distracts for the ultimate goal… MORE SALES!
There are many myths and statistics being presented as TRUTH that tend to cloud people's perspective when it comes to marketing. “The best day to send an email is Tuesday & Thursday at 1pm!” “Video will be the primary source of most social media content in the coming years!” “I don't need a website? I can get rich off of social media alone!” But do they? Here are 5 myths I would like to bust (or at least challenge) for you…
- Websites Are Dead
- Mobile Ready Is Responsive
- Social Media Replaces The Need For Email Or Websites
- Video Is Gonna Take Over The Internet
- Money Is In The List – Bigger is Better
In this episode, is want you to understand that every business, every audience, and every circumstance is different. I am going to off you some insight into these closely held truths and challenge them with facts and experience!