When it comes to online marketing and social media, people tend to engage from emotion, but buy for benefits. LinkedIn is no different (sort of). It's different than any other social platform because it's more professionally based. That means what works on Facebook, Twitter, Instagram and others, may or may not work on LinkedIn.
LinkedIn differs because the audience is used to the corporate environment. They appreciate training, information, and whatever helps them in their professional careers and business. It does not have to be stodgy. Just the opposite, it should be creative, just not as casual (no posting of cat videos and memes).
Here are the 6 most important parts of your profile that you need to focus on (because they are usually above the fold) to emotionally engage people who are researching you…
- Profile Picture
- Header Image
- Media Files
- Contact Info
In this episode, we will discuss the above 6 topics in more detail, and how you take build a bridge between the emotionally engaged to the buyers of your benefits.