What's more important to you and your business… Engagement or Education when it comes to posting on Social Media? Well that depends on many factors? What platform are you posting? What are your goals, and who is your audience, and where are they hanging out?
Engagement is very measurable and desirable, but it's not always an indication of action. People engage in different ways. They comment, like or share and that can be very exciting, but may or may not culminate in any sales.
Education is creating longer form posts and often links to deeper educational content (like blogs, podcasts, videos, and more). Educating people takes longer to create and often generates less but more targeted engagement. There is, however, and long term cumulative effect that can lead to measurable sales.
Also in this podcast, I share some posting automation tools that are either popular or ones that I actually use and love (see Brianloves.info for more details on some of them).
In this episode, we will explore the parts and benefits of both kinds of content. Each have their strengths and I strongly suggest that you explore and use both in your online marketing strategy.