Images are integral to your content. When my wife broke the screen on her iPhone, I took it in to have the screen repairs. At the front of the store, there was a display case, with old broken screens lined up. I took a picture of it and posted it on Facebook and labeled it “The Boulevard of Broken Screens!”. Have you ever seen the image called, “The Boulevard of Broken Dreams”? What emotion does that conjure up in you?
Creating graphics is a skill. So is photography, design, layout and using software to enhance and optimize them. You can choose to do it yourself or hire an expert, but either way, you brand is depending on the quality, the emotion, and the use of those graphics. Here are some thoughts about that:
- The art in your posts is like an emotional hook… like a chorus in a song
- It’s what stops scrolling in a noisy world
- It can build confidence in or confuse the message
In this podcast, I will give you some ideas on how you can start to visualize, optimize and utilize graphics in your posts that add value and enhance your messages in a positive way. There are dozens of Social Media Streams, that are just a “Boulevard of Broken Dreams” for not using some of these suggestions!