When I was a kid… I remember getting excited every day for a program on TV. You may (or may not be ) old enough to remember a kids TV show called “Romper Room”. In this show, they taught life lessons and today I want to share how that has affected my ideas around content marketing today.
At the end of the show, the host (Miss Mary, or Nancy, or so on), would pull out her “Magic Mirror” a hand mirror with the mirror removed so you could see her face through the TV camera. She would say… “I can see Cathy and Jesse and Julie and Jimmy and Kelly and Billie and Bobby and Jenny and Mark” and so on. I would watch every day hoping she would say “I see Brian!”
Our customers are looking for their questions to be answered and have their name called out, and you can do this through five easy steps…
- Talk To Your Perfect Clients
- Make Them Feel Wanted
- Let Them Know You Hear Them
- Call Them By Name
- Make Them Come and Watch Again
In this episode, we will discuss how you can use your content marketing message as your own “Magic Mirror” to make your customers feel as special as the kids in Romer Room land!