Have you ever gone to a networking event and ask someone “What do you do?” only to regret it. Sometimes we ask people what time it is and they want to tell us how to build a watch?
When we get shipments, they often ship the contents using packing peanuts. These are used to surround the content to protect them from breaking. A lot of times people do the same thing with their communications. They use additional words or statements to build up or protect their branding and messages.
LinkedIn allows you only 120 characters to tell people what you do in a headline. A well-crafted headline uses 20-24 words to feature these three things…
Who You Work With
What Problem You Solve
How You Do It
In this episode, we will explore how to avoid using packing peanut words and phases to effectively get your messages across in a clear and concise way. This will help you get your messages heard in this short attention span theater world!