Have you ever been to a website or email and said to yourself, “Man… they really like themselves”? Companies and brands are so busy trying to convince you that they are the best option for you, they just “We-We” all over themselves.
You have to put your customer's feeling and needs ahead of your when it comes to content marketing. You have to make the customer the hero is part of role of successful content marketing…
- WIIAM vs WIIFM
- Tap Into An Emotion
- Do You REALLY Care?
- Been There… Done That
- Get Them To Say “YES!”
In this episode, we will discuss how and why you need to help the customer imagine themselves as the hero and the winner by reading, listening, or watching your content!