I received a message on LinkedIn from a connection who just read one of my books. He wanted to thank me for the insights of the content by taking me to lunch. I said my plate was full, but made time for a phone call. He talked about having to make a deposit when it comes to relationships, in order to be able to make a withdrawal.
Since my wife works at a bank, that spoke to me!
Banks make money off your money. They take your deposits and charge interest, and then pay you back a portion of that as a dividend. That is the same with using content. You deposit it, and people invest time in it, and hopefully it pays dividends. Trust is the dividend you get only when you…
Spend As Much Time On People As Posts
- You Have To Deposit Before You Can Withdraw
- Trust Is The Interest On Your Efforts