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I received a message on LinkedIn from a connection who just read one of my books. He wanted to thank me for the insights of the content by taking me to lunch. I said my plate was full, but made time for a phone call. He talked about having to make a deposit when it comes to relationships, in order to be able to make a withdrawal.
Since my wife works at a bank, that spoke to me!
Banks make money off your money. They take your deposits and charge interest, and then pay you back a portion of that as a dividend. That is the same with using content. You deposit it, and people invest time in it, and hopefully it pays dividends. Trust is the dividend you get only when you…
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Spend As Much Time On People As Posts
- You Have To Deposit Before You Can Withdraw
- Trust Is The Interest On Your Efforts
