Social media has truly become more media, and less social. All platforms are based on selling something (mostly ads), and they tilt the scales in their favor. Business pages in Facebook are lucky to get 1-2% of their likes (fans) to see any post without boosting or paid advertising. Even LinkedIn is starting to clamp down on links to outside websites (which is the vast majority of the links being shared by users). So how can you beat the system?
You really can't but you can belly up to the social media table and place bets (in the form of advertising). There are a few things you want to make sure you do in the process…
- Have A Plan
- Understand Your Audience
- Choose People or Money
- Measure The Results
- Tweak The Strategy
In this podcast, we will dig into doing something that you may not want to do, but may be in your best business interest if you plan to use social media to generate sales.