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Starting next year I am writing a new book. It does not have a title yet, but the overall theme is You are not in the sales business… you are in the TRUST business!
In the consumer world, there is a certain mindset that is more advertising based than relationship based. You are not just competing for the attention of your perfect customer, but you are also competing for their hearts and minds.
Trust has to be earned. So the content you share, and even the platforms on which you share it, can have a lasting effect on earning and maintaining the trust of your current and future clients!
Here 5 ways you can instill Trust….
- Give Free Value Up Front
- Money Back Guarantee
- Case Studies
- Testimonials
- Referrals
In this episode, we will explore why building trust is so much more important in Business to Business marketing – Happy New Year! (Here's to a great 2020)
