Episode 537 – 5 Common Mistakes Organizations Make When Marketing with Mark James

Mark James is an accomplished business improvement advisor with over 40 years of experience in workplace performance, distribution channel effectiveness, marketing and measurement.

As the founder and President of Performance Advisors Group, Inc., he helps growing and mature B2B companies achieve consistently positive customer experiences, sustainable growth and competitive advantage.

Mark has successfully helped manufacturers and service companies in diverse industries, including construction machinery, automotive aftermarket, energy, healthcare and financial services.  Furthermore, he utilizes a consulting/service business model that saves clients 15-75%.

With thousands of hours invested in developing and delivering solutions that improve workplace performance, channel effectiveness and marketing results, Mark knows how to:

• Find and fix causes of low performance or trust
• Eliminate confusion and gridlock
• Communicate what’s important
• Manage change

Sample client results include:

• $250 million top-line revenue growth, at a 60:1 ROI
• 72% – 169% incremental revenue from markets experiencing down economic conditions
• One-year 20% revenue increase from highly targeted marketing
• $18 million profit increase from dealer service improvements

Mark holds a B.S. Finance Degree from the University of Illinois and a Master of Business Administration Degree from the University of Dayton.  And, is also Marketing Performance Measurement certified by the Chief Marketing Officer (CMO) Council.

He serves on the Board of Directors of Family Counseling Service in Aurora, Illinois which provides behavioral healthcare for individuals and families, life skills mentoring for children and young adults and continuing education for behavioral health professionals.  Mark also serves on the board of the University of Illinois’ West Suburban (Chicago) Alumni Group.