Nothing warms my cockles like a good batch of data. Especially when it comes to helping me to better connect with clients and potential customers. Data is everywhere nowadays, but capturing it, harnessing it and using for the good of your business is a challenge.
Our websites are the best place to collect and measure data since we own it and can control what we see and how we process it. Social media may give you some analytics, but it's not as accurate as you think (the tend to slant it to get you to buy more advertising).
The three thinks you can do with user data collected on your website….
- The Form Capture Best Practices
- Integrating Into Email Marketing
- Getting Data Into Your CRM
In this episode, I will cover some ideas about you can capture data, use it to benefit your B2b business and why it should be part of your overall Marketing Plan.