One of the most basic marketing tools is face-to-face networking. Getting out of your office and meeting new people is a sure fire way to increase business opportunities and learn new things.
Networking can happen online as well. That is the power of social media. You can enhance the power of face-to-face networking, or emulate it in the digital world.
One of the unwritten rules of networking is you are there to listen twice as much as your talk. If possible, you are looking to help others make beneficial connections and pay it forward. You may never get any direct business out of that exchange, but you never know when being top of mind can lead to a positive outcome for you and your business in the form of a referral. But you should never go into networking expecting anything in return.
Sometimes people are not aware of that unwritten rule and are just there to connect and pitch you. Here are 5 ways that it can that a great networking meeting can ultimately turn into a Pitch Fest…
The Get To Know You Pitch
The Work Together Pitch
The We Are Looking For Partners Pitch
The I Need What You Sell Pitch
The Can I Buy You Lunch Pitch
In this episode, we will explore what to do and how to deal with some of those over pitchy overtures, and keep you interested in continuing to embrace the power of networking!.