During this time of crisis, you are either identified as a an essential or non-essential business. But you have an essential part of your business and that is your website. It's like a bank (which is an essential business.
You don't put money in a bank to make money of it (with interest rates currently below 1%). You use it to protect your assets. I consider the content that you create as an asset and it need protection.
If the only content creation you do is posting on social media, then you are not insured (like the FDIC insures deposits in a bank). At anytime, your social media account can be turned off and you losse all control of your audience and your assets.
You want to protect it by controlling your website, hosting and domain. Here are the five things you have to do to help makimize your deposits in your bank…
- Your Website Is Your Bank
- Own It
- Insure It
- Invest In It
- Be a Philanthropist
In this episode, we will discuss how your website is like a bank. Make sure your not just an ATM but you have a TELLER window to build relationships.