Episode 574 – LinkedIn Is The Best Way… To Follow The Bouncing Customers

With business in flux, people are moving. They may be changing jobs either by choice or by economic conditions. Just last year, the average job tenure lasted 3-5 years but that may change more rapidly in the coming months and years.

Contacts within companies you've been doing business with could be here today and gone tomorrow. In some cases, that may affect your sales as well.

An easy way to stay on top of this is by simply sending an email. If it bounces, you know that a person has moved on or been replaced. How can you keep track of them in a quickly changing landscape?

You have to find a way to stay in touch and periodically reach out to them to keep your lines of communication open for possible new opportunities. LinkedIn is a great tool to do that:

1. People often use personal email
2. It has tools to communicate outside of email
3. They may be more willing to chat outside of a new company email

In this episode, we will discuss how you can use some simple tools and methods to help you follow the bouncing customers and be ready for new business opportunities when they arise.