When people say that they want to be found on social media, that can mean many things. You can be fun, entertaining, controversial, or just a standard user and observer.
To make social media REALLY work for your business you have to be able to position yourself as a Thought Leader or someone whose views on a subject are taken to be authoritative and influential.
You really can't advertise or simply post your way to success. You have to earn trust and that takes time. You also have to have to pick a lane and a communication style.
There are also three characteristics that all thought leaders possess… Purpose, Passion, and a Plan!
- Mission – Why Bother?
- Vision – What Will Happen
- Value – What Will Users Get?
In this article – CLICK HERE – Jim Barry explains 8 different thought leadership styles that you can gravitate to with consistency and authenticity.
How are you going to communicate those ideas? What should you do daily, weekly, monthly?
In this episode, we will explore all of those above parts and how you can create the Purpose, Passion, and Plan to become a thought leader in your industry.