Episode 578 – The Pu-Pu Platter And Creating Content Marketing Samplers

I've been working on my new book “Toilet Paper Math”. Last week I talked about the three “P”s of Thought Leadership and I would be remiss if I did not interject some potty humor. That's why I am calling this a Pu-Pu Platter of content.

A Pu-Pu Platter is a selection of Chinese food that lets you sample before you order the main course. You can do the same thing with your content. No matter how big or small, you can grab pieces that create appetizers. Then people can sample to get a taste of what you are presenting.You can create a content ecosystem by sampling parts of your blogs, webinars podcasts, video, presentation, and more, and creating bite-sized chunks that attract people to your main course.

I will give you some great ideas about how you can incorporate and sample all of these:

The Pu-Pu Platter

• Live Presentations or Classes
• Webinars
• Video
• Audio & Podcasts
• Ebooks
• Blogs
• Infographics
• Awareness Graphics

In this episode, we dig into the sampler and how you can use each type of content to create marketing appetizers to attract your perfect customer to the main course… SALES!.