Episode 588 – How To Overcome The Story In You And Your Customers Minds

Seth Godin said in his daily blog email “If it’s not helping you take action to make things better, what’s it for?” When it comes to the content you create, what's the action you expect people to take?

In another blog email, he said, “That story in your head? It’s invented. It has to be.” and “If we find our story isn’t helping us, if it’s inaccurate or distracting or enervating, we can work to change it.”. The same goes for your clients.

I often get the same three questions from my larger coaching clients:

• “How do I know that what I am paying for is working?”
• “I feel like we are doing the right things, but what am I missing?”
• “What one thing should I be putting money into today?”

In this episode, we will explore how the stories we tell ourselves and the stories our customers tell themselves, can help you find the secrets to success We will also discuss how People are complex but business is easy?