Episode 592 – It’s The Message Stupid

Great marketing communication systems can work, but most of them only work when you feed the right message, to the right audience, at the right time.

Some industries such as health and finance have limitations and restrictions due to compliance and regulations. It's like going to a knife fight with both hands tied behind your back. But you probably have an easier time of it.

Your goal should be to get people's attention to make them interested enough to continue engaging with your content and hopefully take action to contact or buy from you. There are a few different techniques you can use to stand out from the crowd:

• Create a disruptive message
• Ask a deep and probing question
• Use a magical metaphor

In this episode, we will do more than put perfume or lipstick on a pig… we will serve you up some content marketing BACON. I might even call you stupid and hopefully, you will like it?