In music, there are two kinds of feedback – Good and Bad. Bad feedback is that high pitched squeal you hear when a microphone gets too close to a speaker. Good feedback is the kind where you control (think of the opening guitar note in the song “I Feel Fine” by the Beatles).
A feedback loop is the part of a system in which some portion (or all) of the system's output is used as input for future operations. In marketing, we need to create feedback loops to help us find the right messages that resonate with our perfect audiences.
There are four parts to a marketing feedback loop:
- Action – Write or Create Something
- Evidence – Engagement
- Relevance – Measure Response
- Consequence – Change or Update Something
In this episode, we will discuss how you can use feedback loops to find the right messages that will resonate with your perfect audience. You can create a great feedback loop by asking the right questions, gathering the responses, dig deeper, and take action!