Every marketing communications should have a common goal: to create a human-to-human conversation. It could happen online, on the phone, or in person, but that should be the purpose. Sometimes we make that process to complex upfront. Have your methods and systems changed with the changes in the ways we are doing business today?
You want to make it simple to start a conversation. The less information you ask for when starting a conversation, the more likely people are to complete it and actually get the ball rolling. When you make people fill out too much information, people will tend to give up before the process is complete.
You can always break your process into phases to help promote your desired response:
- Tailor Expectations To The Interest
- Ask For Less Information To Start
- Build Your Process In Phases
- Ask For Feedback
- Take Action
In this episode, we will discuss how a simple dog adoption turned into a fiasco that could have been handled better in a way that would have saved time, relationships, and maybe sanity!