Episode 612 – How To Help Marketing Build A Bridge To Better Sales?

Training our new dog Layla (who is 11 months) is a challenge. Luckily, she responds to food, or better yet – Treats!

We have multiple treats for different training activities. We have one for when she goes on her walks, one for when she goes potty outside, and one type when she gets to get in her crate to go to sleep at night.

The one thing I hate is certain kinds of packaging. Some of the treats have the zip lock style closure, which often takes precision to close and open. One of her bags has a velcro style that makes it so much easier.

In this episode, we are going to talk about the parallels of training your audience to react to your marketing treats. There are three things that you can do to ensure that your treats are fresh and lead to a close (as in sales):

• Frequency – Making sure you have enough to train them
• Consistency – Getting them to expect your messages at certain times
• Connectivity – Amplify your reach by making sure that your sales staff is involved

In this episode, we will explain why your marketing messages matter and how they can lead to building a bridge to better sales. It all has to do with training your audience to behave in a predictable way that helps your investments in relationships pay off with more sales!