I often hear from companies after I explain my process, “We like what you have to say… but we are just going to hire a marketing person.” I ask in return “Which one?” They often don't understand that marketing is a team sport. It takes multiple people with multiple skills such as SEO, Web, Email, Social Media, Ads Expert, Google Manager, Writer, Designer, System Integrator, Strategist, and more.
In the book the E-Myth Revisited, the author talks about how a successful business requires three core members, a Technician, Manager, and Entrepreneur. Marketing is not much different. Although it needs many or all of the above technicians, it still is and should be a team effort that aligns with your sales efforts.
The three main roles in the marketing for sales process include:
In this episode, we will discuss how each of these people fit into a complete and successful marketing system.