Episode 646 – Using Your Inner Crystal Ball With Your Marketing Strategy

Black Magic Ball with answer Outlook not so good

There is a big difference between a marketing plan and a marketing strategy.

A Crystal Ball, the Magic 8-Ball, and Zoltar are all fun, but in the end, it's entertainment and not sound business.

A marketing strategy refers to a business's overall game plan. Business strategists help determine targets for their organizations.

A strategist will work with sales, marketing. CEO, CIO, CMO, and all who need to have a say in the process.

A good and complete marketing strategy embodies a company's value proposition, brand, customer demographics, and other past, current, and trending business intelligence elements.

Success with strategy tends to have three main components:

• Based On Data
• TrendsTend To Lag
• Be Flexible & Agile

In this episode, we will look at how to define your goals, look at assets, and plan the work to work the plan!