It's easy to have a full email inbox. As a business owner, you don't want to be part of somebody's full inbox, meaning your email lays unread and ultimately in the trash bin. That means you have to make your emails “Must Read” just like “Must See TV”.
Email newsletters are the biggest culprit of the land of unread emails. Too often they contain multiple stories, trying to appeal to a wide audience, but often when you miss the mark.”If you make them choose, you often confuse.”
To stand out you have to have compelling information, that people want to read, and that is easy to consume. To do this, you must accomplish three things:
- Keep It Short
- Make It Simple
- Have A Purpose
In this episode, we will explore what gets emails red and acted upon, and how you can make your email marketing more effective!