I had a meeting with someone on Lunchlub named Holly. She works at Vanderbilt Medical Center in Media. We discussed how they are changing their methodologies to an email newsletter, educational content, and even Podcast to communicate with patients, doctors, and staff.
It makes me think of how the communication industry has changed with newspapers and magazines all having an online model. They now have to compete with headlines that act as clickbait to get readers' attention.
Speaking of clickbait, there are several techniques that are being used in social media to get the engagement that are unfair vanity metrics to trick the algorithms. Also, do you know the difference between real and vanity metrics in your business?
Today we will discuss:
- Vanity Fair – The news and information industry
- Unfair vanity – Clickbait techniques that bear little fruit
- Vanity Metrics – What really matters in business
In this episode, we will look at how you are what you eat, and your mind is also about what you feed it to grow your business.