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Back when I was playing in a band, you had to learn how to read your audience.
We would choose songs based on how they reacted to previous ones:
- 1st Set – Songs To Set The Mood
- 2nd Set – Play More Of What They Liked
- 3rd Set – Save the Best For Last
You had to learn to adapt to the taste of the people who were in front of you. If you had a rigid set or song list, you stood the chance of losing your audience quickly (which means less money for the venue and dimmed your chances of being invited back).
The same thing goes for creating content for internet marketing. It means you have to present your topic to multiple audiences and learn to gather feedback to improve it so it resonates with your perfect avatar audience.
In this episode, we will explore how you can re-tool your content and what steps you should take to create a hit that converts fans into groupies!