Episode 691 – What Is Relationship Marketing? Amplify Your Marketing Messages

I was talking with a neighbor while walking my dog Layla. I was trying to explain what relationship marketing is and how social media plays into the mix. He felt that social media was censoring some materials? I tried to explain to him that social networks may censor some content but most of the time it's simply filtering content to show you only what you are engaged with or interested in.

Relationship Marketing is about creating a connection between your salespeople and your current, past, and prospective perfect customers. That means that someone has to create the content, someone has to share it, and someone has to monitor and engage with those who are engaging with the content. The who goal for all of this is to create conversations that ultimately lead to a sale.

In order to amplify your messages, you need to have a system in place that helps your staff show up to your audience as:

1. Visible
2. Resourceful
3. Accessible

In this episode, we will cover the WHY, WHAT, and HOW behind making your business-to-business marketing MORE RELATIONAL!

How have you created a Relationship Marketing focus in your business?