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Many people think of LinkedIn as just another social media platform. I prefer to treat it as a Relationship Marketing tool that has one goal – let my perfect customers understand why I am here and how I can help them solve their problems.
I teach a LinkedIn Course called TRIBE. It is based on optimizing your 150 top connections and engaging with them on a regular basis. If you have a team (of let's say) 10 people, then if they all work for the same playbook, your messages and content can be experienced by over 1500 people every time you share. That is assuming that everyone is on board with your program.
Making this system works relies on having your entire team have a cohesive presence on LinkedIn by making sure they all work on the same page with:
- Professional Profiles
- Quality Connections
- Engaging Content
In this episode, we will cover a proven system behind making your business-to-business marketing MORE RELATIONAL and SUCCESSFUL!
How have you created a Relationship Marketing focus in your business?
