Don't you just hate all the junk mail you get ( and have to delete) every day? You never signed up for that list? You have no interest in that product or service because it has NOTHING to do with YOUR business?
So why would you want to do that to others? If it does not work then why would people keep doing it? RIGHT? But do you want others to have a negative opinion about your company or brand?
In the B2b world – Sales can take 3-12 months so it makes sense to employ all three types:
- Advertising is is a system to create attention and awareness
- Marketing is a system to define brand features & benefits
- Relationship Marketing is a system to create sales conversations
This episode will help you better define how each of those methods and strategies can work as an ecosystem that can help you do more of what you are intending… Make More Sales!