Did you know that elephants don't really like peanuts? In the 1990s, elephants were used in circuses and zoos that allowed people to feed them. The circuses and zoos would sell peanut bags for people to feed elephants. But, peanut-loving elephants are a myth. Elephants don't eat peanuts in the wild. They are not even part of a typical diet for captive elephants.
But what's easier to remember? The number 70247, or an elephant eating peanut butter? As humans, we tend to remember visuals and stories easier than numbers, but when you think of a 747 with an 02 on the tail, it's easier to remember a number like 70247.
That's what an ebook can do for your business. It can help your prospects have the memory of an elephant (not a myth) and remember you and your products and services.
Ebooks are memorable because:
- They use visuals to enhance the text
- They can organize information into digestible bites
- it creates a system and an asset that can help keep you top of mind
In this episode, we will examine how an ebook can be used to help you attract and stay top of mind with your perfect audience.