Episode 719 – Why Social Media is NOT Effective As Advertising? (Well Sort Of)

Advertising is about awareness and getting the right people to take action when a topic resonates with them.

Social Media is about having a platform that encourages engagement.

Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind to get people to have conversations with people in your business.

What does your business focus on and how do you measure success?:

• Advertising is about awareness
• Social Media is about engagement
• Results are about getting people to take action

In this episode, will explore how to define your results around what matters to B2b businesses, conversations and sales!

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There is no “I” in team, but there is in TIME
(If that's what you are selling – results matter!)