Over the last few years, we have all faced unprecedented challenges. We’ve all been rocked by things out of our control, like a once-in-a-lifetime pandemic, remote work, supply chain shortages, and more. Then, take into account that our customers probably faced those same issues as well, and we all had a recipe for disaster looking back at us.
Some marketing and sales gurus were preying on fear by promoting that they had secret access to the EASY Button which will generate more sales. Companies were hoping that their bright shiny object would entrance leads to only pay attention to their business. Then, needy customers would beg, and pay anything for YOU to solve THEIR problems.
Don’t you wish it was that simple?
In this episode, I will debunk some myths, and hopefully, help you avoid what I call B.S.O.S. (Bright Shiny Object Syndrome.).