Facebook limits the amount of people who can or do see posts from your fan or brand page. The best way to get your content seen in through advertising. Advertising can be easy though boosting posts, but to truly effective you need a plan. Plan to build custom audiences and targeted ads that get results. What is the goal of your ads? To make money is the most common reason. You need to understand how ads work and how tools like the Power Editor can make them more effective. We cover this and so much more.