I hate the process of making sales soI hired a sales coach to help me overcome my fears. I was filled with the guilt of asking people for money. Also, I lacked the self-confidence to ask what my hourly time was really worth to my clients so I always underpriced and undersold what I was doing for my clients.
No amount of marketing can make a sale if the sales process is broken. Similarly, sales need to be supported by a cohesive marketing story throughout the buyer's journey. both have to be aligned for sales to grow and gain more of those “certificates of appreciation”.
I have to say that my greatest sales success was convincing my wife to sell our house and build a new house in another state.
“Powerful and sustained change requires constant communication, not only throughout the rollout but after the major elements of the plan are in place. The more kinds of communication employed, the more effective they are.”
– DeAnne Aguirre
In this episode, I will share how marketing and sales are intertwined in a dance, and how the buyer's journey can lead you to a soft landing and repeat business.