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Brent Keltner, Ph.D. is the author of the April 2022 book The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success published by Page Two Books and distributed by Macmillan. He is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. Winalytics helps clients reach their top growth potential by shifting from a product-driven to a value-driven go-to-market strategy by aligning sales, marketing, customer success, and product teams around buyer-defined value.