Episode 779 – The Secret 3 B’s of Finding Your Perfect Customer

Did you know that the American bee is actually digital? Yup… It's a U.S.B.

So is it a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the beholder!

Some people think that marketing has some secret formula that someone knows that others don't. That's why you hear that word so much in marketing.

Just because something is a secret, does not mean that it's true, or that it universally applies to all. So let me tell you a secret… the secret to success is unique to you and your situation, circumstances, and definition of success. There is a song by Joe Jackson called “You can't get what you want, till you know what you want.” But people often attribute an activity or a theory, or a strategy to success without defining what they actually mean by success.

“The thing always happens that you really believe in; and the belief in a thing makes it happen.”

– Frank Lloyd Wright

In this episode, I will share The 3 B's that I use to make sure I am in complete alignment with my perfect customers!