You may (or may not agree with the statement of concept… Marketing & Advertising are different. Advertising is about creating brand awareness. Marketing is about human interaction, behavior, and relationships.
If you are a fan of my content, you know I love acronyms and this is no exception. The L-O-V-E I am talking about here today is about showing interest, patience, and consistency in getting to know your clients or prospects and their level of desire to solve their business problems, either today or in the future.
Learning to Listen, Observe, Validate, and Evolve, will help you nurture the business relationship much more productively and profitably in the long run. It is much better than most sales training that promotes Listing (features and benefits), Objections (and overcoming them), Value (pushing your strengths), and Execute (closing the sale).
“Go show your customers and prospects some L-O-V-E!”
In this episode, I will discuss consumer and business-to-business advertising and marketing differ, and how you can show your customers and prospects a little L-O-V-E.