Episode 799 – Innovation Is More Than Just A String (Theory)

I love my morning walks with my dog, Layla. Especially here in North Carolina.

She gets to sniff, do her business, meet other dogs and people, and have the occasional stare-down battle with bunnies along the way. I get some exercise and inspiration. I have talked before about how I use Blinkist (15-minute Cliffs Notes audio versions of books). I usually get to listen to three full books per walk. I get inspired, not only by new ideas for business, bet even the topics for my blogs and podcasts. This is no exception.

The one thing I have learned about walking a dog is that it's their time and not yours. You have to let them sniff, run, and explore within reason. I have found that I am less anxious when I have information that feeds me while I let Layla be a dog. We both get what we want, and she and I are both satisfied and content in the end.

Connecting your customers and prospects with your sales team is kind of the same thing. They both get what they want and generally on their own terms. Both end up being satisfied and content in the end.

“Science may never come up with a better office communication system than the coffee break.”
– Earl Wilson

In this episode, I will discuss how people strive to innovate, but often forget that human-to-human interaction is the key to increasing sales. Sometimes, technology alone is just not enough to increase sales.