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We just crossed the autumnal equinox. In layman's terms – Summer is over (at least on the calendar.) Summer from a personal level is one of the most active times of the year. We have longer days and better weather. Chances are you spend almost more time outside and take more days off than at any other time of the year (unless you live in the hot and humid zones).
When it comes to business, chances are your customers are doing the same. At least in my business, September is when business starts to rev back up again, and by October, it's in full throttle as we lean into the holiday season and end of the year.
it's a good idea to start planning how you can market to milestones that your customer may be facing in the next three months.
- End of Years Sales Numbers – The first three quarters are over and the last quarter can make or break a year. Sales require inventory, distribution, and execution. Does your product or service directly support your client end of year sales?
- Spending End Of Year Budgets – Many corporate clients have annual budgets. When I worked in corporate, we had to spend the rest of our budget before the end of the year. If we did not use it all, it often would lower our budget in the coming year. Do your clients have money that has to be spent before the year ends?
- New Year Positioning – New years mean new beginnings. Often businesses like to promote new products or services to kick off a new year. Does anything you provide clients offer them a way to help position them as new or innovative to start out a new year?
So how can you maximize your opportunities to stay top of mind and help your clients achieve their end-of-year or end-of-quarter goals? You can nudge them along by providing them with marketing that promotes ideas while reminding them of the time crunch.
“Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.”
– Charles Kettering
In this episode, we will discuss how to use your new or existing content marketing to help nudge your clients and props[ects to doing more end-of-year business with you!