Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Email | TuneIn | RSS | More
Tis The Season…
for holiday parties. There are cookies everywhere. There are cookie exchanges because you can't get enough. You can't eat all your own cookies (well I guess you could if you tried hard enough).
Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food. It all depends on the recipe and the artist mixing it up and baking it. If you think about it, you eat marketing cookies every day in your browser.
In B2b marketing, your content is your cookies. Some businesses try to use browser cookies and other ad techniques to attract buyers, but with B2b marketing, you will find that the websites customers visit (like LinkedIn) don't use consumer-style cookies in their advertising. So, you have to use a great recipe, and quality ingredients to attract people's eyes and hearts.
In this episode, we will explore how you can create content, in small bite-sized morsels, that will keep people coming back for MORE!