Episode 843 – Marketing – Strategy vs. Plan

Having worked with many non-profits in the past, the biggest hurdle they have to overcome is resources. If they want in for free, someone has to dedicate or donate the time. Otherwise, they have to find someone they can afford and pay for that to be implemented.

That is what I call the Strategy vs. Plan Conundrum. A strategy without a plan has no action. A plan without a strategy has no purpose (or measurable outcomes). You need both to succeed.

As I stated before, a plan without a strategy or a strategy without a plan is often doomed to fail. But even if both are honed to perfection, you need resources to execute it all. As I said, non-profits are often cash-strapped, which is why they rely on volunteers or donations to survive. That's the same with for-profit businesses.

The death of a great strategy, and plan… is often waiting until all the pieces are in place before you begin to execute. So you have to roll up your sleeves and get to it while finding people to take over and carry the ball farther and faster than you can.

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”
– Pablo Picasso

In this episode, we will explore how a strategy needs a plan and a plan needs a strategy… and how to successfully bring them together!