How often do you find yourself getting ads for something that you just searched for? It can be both creepy and annoying.
I went to a local golf shop to have some clubs regripped. While I was waiting I was shown an area where they will evaluate your swing and give you a mini-lesson. I booked it and came back a couple of weeks later. What I learned is that my ball flight is good but my swing speed is slow. Swing speed = distance.
So you are probably asking yourself, “What does golf have to do with marketing?” Well, I believe that to better your game, you have to master the system. or SYS-TEM
- SYS stands for “Sell Your Salesperson”
- TEM stands for “Timely Emotional Messages”
Building a SYS-TEM means creating a synchronized marketing system. Trying just to implement a simple fix or change is not going to do the trick.
You have to master all parts of a golf swing to make solid contact. The same goes for marketing. The goal is to make solid contact, and that makes it easier to get the ball in the hole (make a sale).
“Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots – but you have to play the ball where it lies.”
— Bobby Jones
In this episode, we will discuss how you can build a SYS-TEM around your marketing.