Episode 875 – Charging Your Content – Seeing The Light

I have a problem. Well, it's more of an annoyance. We have RING cameras on the front and back of our house. In order to see the widest possible views, they had to be placed up high.

The more the cameras are accessed when a delivery comes or when the dog and I are in the backyard playing ball, the faster the battery drains.

They take 4-6 hours to recharge so it's a hassle. So, I jumped on Amazon and bought solar recharging panels. To work effectively, these have to be positioned to have the most visibility of the sun per day.

Content is like a battery. It powers your business but needs to be recharged. Some businesses power it monthly, but it becomes more powerful when energized daily or weekly. The more the content is viewed, the less current and interesting it becomes. In other words, the faster the content battery needs recharging.

Just like exposing the batteries to the sun supercharges them, getting your content in the light (of computer and cell phone screens), supercharges your messaging by getting it in front of more eyeballs!

All of this is to stay top of mind, stay relevant, and hopefully start conversations.

“I have noticed even people who claim everything is predestined, and that we can do nothing to change it, look before they cross the road.”
– Stephen Hawking

In this episode, we will discuss how Daily and weekly content, shared through social media and email, can supercharge your audience!