Episode 879 – Is Your Content a Tapas or Family Style Meal?

Just like Family Style is big, and Tapas is small, content can be served up the same way. There are two common trains of thought when it comes to creating and serving up content.

Content served up Family Style ranges from 2000 to 3500 words. There is usually a lot of detail, facts, examples, and more. The point is to make your case while providing as much supporting content to help you really drive your point(s) home.

Content served up as Tapas ranges from 750 to 1500 words. These tend to be small, quippy, and easy to digest. The idea here is to present thoughts with the goal of leaving them wanting more (or sampling another dish).

Whether your content is short or long, your intro is the hook. You want to make that first bite as unique and tasty as possible to get people to savor your ideas.

“The average human attention span was 12 seconds in 2000 and 8 seconds in 2013. A drop of 33%. The scary part is that the attention span of a goldfish was 9 seconds, almost 13% more than us humans. That's why it's getting tougher by the day to get people to turn the page. Maybe we writers ought to try writing for goldfish!”
– Ashwin Sanghi

In this episode, we will discuss how to serve up your content and the two kinds of hooks you can use to get people commenting and sharing!